Use the Internet and research an industry with a significant impact on your local economy

·         Use the Internet and research an industry with a significant impact on your local economy (e.g., autos in Michigan or oil in Louisiana).

·         Determine which of the two primary drivers of the competitive landscape is more influential. Explain your rationale.

·         Explain which model (I / O model or resource-based model) you believe will best help a firm in the industry you researched earn above-average returns.