Celebrity endorsements and sponsorships are big business to
the tune of billions of dollars. Read the article in the link to learn
more about why celebrity endorsements work, when they don't work and how
to make them as effective as possible. Then, pick two (2) products
which are currently using celebrities as part of their advertising
campaigns and describe the advertisement or campaign.
What is the target market for each and how does the celebrity being used influence that target market?
Field of study:
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