You have just been hired by (your selected company) as its new vice
president of strategic planning. The corporation’s performance in recent
years as well as the changes with business and economic conditions will
be a central focus of your new job.
Given the size of the corporation and the fact that it is in a highly
competitive industry, the chief executive officer (CEO) to whom you
report has already given you permission to hire a staff of recent Master
of Business Administration (MBA) graduates to assist you in your
efforts. You recently completed the interviewing and hired four people
with minimal real business experience.
In coming months, you and your team will be creating a completely
new—and, presumably, more effective—strategic plan. You plan to begin by
holding a kick-off meeting with your team.
Deliverable Length: 1,000–1,250 words
To feel confident that all of the employees in your strategic planning
team understand all that you have taught them, you require each to
prepare a streamlined version of the key elements of a strategic plan.
You require each employee to prepare the following sections of a
strategic plan for the corporation's next 3-5 years:
Mission and Vision Statements (Simply copying from an existing real company is unacceptable.)
Specific, Measurable, Achievable, Realistic, and Time-Bound (SMART) Goals and Objectives
Industry Analysis
Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) Analysis
A Perceptual Map
Choose any criteria that you think are important to plot.
Explain why you picked the criteria.
Your task is to create a plan, following the same parameters, which will
be the sample standard that your employees' submissions should match.