Tasks:
Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:
· Explain how the marketing plan targets the market segment.
· Provide a positioning statement for your project.
· Define the products and services you will offer.
· Develop and detail a pricing strategy you will use.
· Describe the promotion plan you will implement.
· Identify the target locations with an assessment of their viability.
Submission Details:
· By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.
This assignment is worth 100 points and will be graded according to the following rubric.
|
Assignment 3 Grading Criteria |
Maximum Points |
|
Explain how the marketing plan targets the market segment. |
16 |
|
Provide a positioning statement for your venture. |
16 |
|
Define the products or services to be offered. |
12 |
|
Develop and detail a pricing strategy to be used. |
16 |
|
Describe the promotion plan to be implemented. |
16 |
|
Define locations that will become targets, with an assessment of their viability. |
12 |
|
Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation. |
12 |
|
Total: |
100 |
Attachments