Refer back to the brand chosen for the Week 1 assignment.
Discuss each of the following questions in 175 to 350 words each:
- How is your brand marketed in different countries? Does it use a standardized or customized approach?
- Assess your brand's global branding success against the Ten Commandments of Global Branding as provided in Figure 14.5 (Keller).
- How has your brand's marketing evolved in response to changing social, demographic, and ethical issues?
Format your paper consistent with APA guidelines.
Field of study:
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