Last year, Volkswagen was
accused of letting its desire for rapid growth, market dominance, and
affiliation with the clean energy trend, get in the way of integrity, quality,
and safety in vehicle emissions. Search the web for news, research, or trade
articles from reputable publications (Wikipedia and political opinion pieces are not
acceptable sources) for articles about the Volkswagen recalls and
investigations. Include your citations (APA format) in your response. Organize
your response in the following manner:
1. How have the recalls affected public opinion about Volkswagen's record for quality and reliability? Provide a complete response that discusses not only public opinion immediately after the recall, but current public opinion. Alternatively, you may use illustrative/annotated graphics (or an interactive video) as your response.
2. How has Volkswagen changed its strategies toward value chain management as a result of these quality and safety problems? Identify at least two specific strategies Volkswagen undertook in response to the quality and safety problems. [Hint: use one of the planning tools to illustrate effect across the value chain].
Field of study:
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