This course is all about how to successfully make complex sales.
Using the descriptions and characteristics found in Chapter 1 of The
New Strategic Selling and in our topic outline, describe the general
elements of a complex sale. Then give an example of a business-to-business product or service that you feel meets the criteria of a complex sale. Defend
your selection...be specific in your assessment of the buyer-seller
dynamics that make your chosen transaction "complex".
Field of study:
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