This assignment will assess the following competency: 1. Analyze
effective marketing theories and principles. Directions: After
reading chapter one of your textbook, prepare a table that lists
the three marketing frameworks. In that table explain the elements
of each framework. Research your table using a minimum of three
scholarly resources and your textbook may be one of your resources.
Be sure to list all of your resources on the reference page and
also cite each of your resources, using formatting. (30 points)
Submit your assignment to the appropriate drop box. . Added
information from Chapter One. . The Marketing Framework: 5Cs, STP,
and the 4Ps. 5Cs is: Customer, Company, Context, Collaborators, and
Competitors. STP is: Segmentation, Targeting, and Positioning. 4Ps
is: Product, Price, Place and Promotion. I just wanted to add the
additional information for you to have. I would like to have this
completed by tomorrow about 5pm Colorado MST.
Field of study:
