How can three techniques--Porter's
four competitive strategies, diversification and synergy, and the BCG
matrix--help a company formulate strategy? Which strategy would you as a
manager have the most faith in? Why?
What is strategic positioning, and
what are the three principles that underlie it? What's the five-step recipe for
the strategic-management process? How would or does this process serve to
position your company for success? Explain.
Field of study:
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