This week, you’ll assume the role of a Category Manager for the Beauty Products category at a national discount retail store.
As a Category Manager, part of your role is to analyze data
and information about how well a product is selling to help the maker
of that product improve the product and consider introducing new
products. Rochelle and her team at Alikay Naturals have asked you, the
Beauty Products Category Manager, to review one of their products and
determine where it lies in the product life cycle. Additionally, they
have asked you to recommend ways to improve the product in order to
increase sales.
Field of study:
