Describe the most effective
advanced filtering and search interface. Argue why the interface
you chose is more effective than others, and describe who benefits
most from the interface you are describing. From the e-Activity,
Google has been the dominant market leader for search engines for
the past several years, despite a fairly basic interface and
competition from competitors like Microsoft and Yahoo. Discuss
reasons why Google has been able to maintain such a high market
share. Also, suggest some ideas for a search engine that would be
able to take market share away from Google.
Field of study: