Letters of Introduction
Last week, you chose a mock business or organization to focus your work on throughout the course. You also created a Reader Analysis Chart which helped you to identify the needs, values, and attitudes of potential stakeholders in your project.
Every business or organization offers a product or service. This week, you are tasked with introducing your business or organization and the product(s) or service(s) it offers.
To do this, you will need to craft two separate Letters of Introduction, one to a reader who will be in direct contact with your business or organization (primary readers), and another to the members of a local community organization (secondary readers).
In each letter, include a brief technical description of the product or service your business or organization provides, define the targeted users of this product or service, and demonstrate how this product or service might benefit the reader (letter one) and the community (letter two).
For the sake of this assignment, you should use the Letter Format on page 107 of our textbook. Additionally, each of your two Letters of Introduction should be 250-500 words in length (total 500-1000 words), and should directly target the group for which it is intended based on the details from your Reader Analysis Report from week one.
LAST WEEK ASSIGNMENT ANSWERED
READERS | NEEDS | VALUES | ATTITUDES |
Primary Group: This group comprises technical writing scholars, academic instructors, professors, librarians, political scientists and analysts, top executives of MNCs, Human Resources personnel, and college and university students. | Their needs are purely scholastic and research-oriented. Academic readers like instructors and high school or college students are engaged in professional reading that is detailed and thorough. Technical reading requires keen concentration to structure the meaning, to grasp the lexical implication and sentence patterns and to analyze and interpret its significance.
| Academic and technical readers value reading skills and strategies. They have high hopes of academic achievement and pay greatest attention to deep research and study.
| Attitudes reflect the mind-set and behavior toward reading. Instructors and professionals who are dedicated to their work highly esteem reading competency because their profile and temperament are guided by enlightenment motive. They want to know more and they are athirst of knowledge. Their perceptions and commitment are truly didactic.
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Secondary Group: This group includes senior citizens, housewives, unemployed, a job aspirant, an avid reader.
| They read mainly to occupy themselves and some people read to find information about jobs or about their particular interest or hobby. They are habitual readers who have no serious goal, be it academic, professional or otherwise. They have no urgent or pressing need for reading but simply read because it is their habit and they like reading. As Mc Laughlin (2016) put it “habitual readers will use the entire house as a reading space, taking advantage of spaces designed for other purposes, keeping a magazine in the laundry room or a book in the kitchen, so reading can become integrated into the various tasks of daily life.”
| Reading is their motto and not a means to higher intellectual salvation. They unlike the primary group do not expect reading to be the pabulum or wealth of wisdom. They relish in reading.
| Such is the attitude of habitual readers. They make reading a part of their life because it absorbs them, entertains them and nurtures them. They find it relaxing, refreshing and soothing. It is their pain reliever.
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Gatekeeper Group: This group consists of people who are seldom attached to books or reading like men in blue-collar jobs or little kids
| They do not rely on books for education, knowledge or information. They once in a blue moon open the book or try to read a few lines to pass time.
| They have neither the patience nor time to peruse the book. For them, book is the item of luxury for intelligent people. They rarely finish a whole book reading out. Books have no meaning in life and reading is a hard labor that strains their brain.
| Their attitude toward reading is negative and indifferent. They do not spend money on buying books because they think it is a waste of money. They go dizzy while scanning lines of book.
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Reference
Mc Laughlin, T. (2016). Reading and the Body: The Physical Practice of Reading. Springer. | |
