Read Pages 4-13 (file attached) of the JetBlue Case study and answer these 4 questions: (a paragraph and a half long each) http://www.awpagesociety.com/attachments/0d108928d443225c00048cd2c26a969...
- How could JetBlue have better communicated with its internal stakeholders across the country on Valentine's Day and during the days that followed to enhance its image?
- Should the corporate communications team at JetBlue have arranged for CEO David Neeleman to appear on the national television news and talk show circuit following the crisis? What might be the potential benefits and risks to the company's reputation?
- What kind of corporate advertising program would you recommend for jetBlue?
- If implemented, how would you market the jetBlue Airways Customer Bill of Rights to external and internal stakeholders? How would this affect jetBlue’s reputation?
Field of study:
