Resources: University Library, Internet
Write a 1050- to 1400- word paper that finalizes the major portions of your Marketing plan from Week 2 and Week 4. Your plan should include a detailed description of the following:
Relationship Marketing
How will your business incorporate Relationship Marketing into your mix?
Networking, Special Events and Customer Reward Programs
Advertising and Promotional Activities
How will you reach new customers
Ethical Marketing
Include: How you will insure that your marketing plan will be implemented in an ethical manner.
Format your paper consistent with APA guidelines.
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Field of study: