MI607 International Marketing
Lesson 2: Foreign Entry
Activity 2: Country Entry Evaluation (100 points)
This Activity is comprised of three (3) parts. Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (100 points) (A 3-page response is required for the combination of Parts A, B, and C.)
Part A Choose a product and then choose a country, other than your home country, as a potential market to sell your product. Next, research this country for its potential attractiveness. You must use at least two (2) sources. Your paper should follow APA guidelines and include a bibliography. (6 points)
Part B Using the in-depth screening criteria found in your textbook, discuss the most attractive aspects of your chosen country for your product as well as those aspects which may create uncertainty or reluctance on the part of potential market entrants. (74 points)
Part C Also discuss what your chosen country’s government is doing to enhance its attractiveness for your type of business. (10 points)
This Activity will also be evaluated in terms of your use of mechanics (grammar, punctuation, and spelling) and formatting. (10 points)
Grading Rubric
Please refer to the rubric on the following page for the grading criteria for this assignment.
