From the e-Activity, compare and contrast the retail value and the
value chain of Abercrombie & Fitch Co. Determine key qualities that
you believe the company exhibits in relationship building that may
influence the performance of this retailer.
• From the e-Activity, examine three (3) of the Abercrombie & Fitch Co.’s relationships that impact or challenge the retailer’s ethical performance and its relationship to the customers. Provide a rationale for your response.
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