This assignment is designed to help students analyze and understand how
price setting and go to market (distribution) are interrelated and
affects the profitability and growth of the business. It has been
designed to be a short overview on purpose: the concepts of pricing and
distribution are complex and a general understanding is what should be
absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a distribution
model (place/distribution) in Microsoft® Word. This plan should address
at least three elements (from the Price and Place/Distribution list
below) of the Price and Place/Distribution section of the marketing
plan.
• Price and Place/Distribution:
o Distribution Strategies
o Channels, Mass, Selective, Exclusive
o Positioning within channels
o Dynamic/Static Pricing Strategies
o Channel tactics (Pricing)
o Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional
business you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
Field of study:
