MKT431 M2 Assignment 2: Case Study

You have been painting as long as you can remember—primarily serene landscapes of mountains, lakes, and streams in watercolor. You display your paintings at the local fair, sell some to friends and relatives, and gift a few. Recently, you were approached by a professional from the art world who believes you can market your paintings to a much larger audience and make a good profit.

Before you can start selling to a wider audience you need to prepare a 6-page paper to:

· Discuss the demographics and psychographics of your target market.

· Discuss the possible needs and goals of your potential consumers.

· Analyze the following aspects:

o dogmatism

o social character

o need for uniqueness

· Discuss how the above issues contribute to your marketing efforts.

Be sure to cite your references in the APA format.

Submit your assignment to the Submissions Area.

Assignment 2 Grading Criteria	Maximum Points
Discuss the demographics and psychographics of your target market.	30
Discuss the possible needs and goals of your potential consumers.	30
Analyzed and discussed the following aspects: dogmatism, social character, and need for uniqueness contribute to your marketing efforts.	30
Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format.	10
Total:	100

Rubric Name: MKT431_M2A2_Grading_Rubric

Criteria	Maximum Points
GR1 Discuss the demographics and psychographics of your target market	30 points
GR2 Discuss the possible needs and goals of your potential consumers.	30 points
GR3 Analyzed and discussed the following aspects: dogmatism, social character, and need for uniqueness contribute to your marketing efforts.	30 points
GR4 Justified ideas and responses by using appropriate examples and references from texts, Web sites, and other references using the APA format.	10 points
Overall Score	Total Score 0 or more

Field of study:

Marketing

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