•Develop a product launch plan for two markets (domestic and international).
•Write a 2,800- to 3,500-word paper explaining each of the following elements in your team’s Product Launch Plan: Post completed assignment in the Assignment Forum
oProduct description
oProduct positioning
oTargeting
oMarket needs
oMarket potential and market growth
oCompany SWOT analysis (include analysis from both countries chosen)
oThe competition
oMarketing objectives and marketing strategy
oPricing
oMarketing communication (including public relations)
oDistribution strategy (domestic and international market entry)
oMarketing research conducted for the plan
•Format your paper according to APA standards and Professional Report Writing Format
Field of study:
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