| Detail : | - Review your returned MKT 308 Marketing Plan Template from the Week 3 assignment. As
you work on your plan throughout the class, you may go back and adjust
previously submitted sections to include new information learned or to
incorporate instructor feedback. You
may also elaborate on any of the concepts with further conceptual
frameworks and research evidence you have learned as the course
progresses.
- Complete Sections IV, V of the Marketing Plan Template in approximately 750 words.
- IV. A. Positioning Statement
- IV B. Brand Image and Personality
- IV. C. Brand Equity
- IV. D. Brand Life Cycle Stage
- V. A. Channels and Rationale
- VI. A. Pricing Strategy and Rationale
- Format your template text using West Writing Style Handbook guidelines.
- Include a minimum of three sources, which may consist of readings from theUniversity Library, your text, and other selections.
- Submit your work via My Assignments
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