From the case study,
the company defined its market as the biological testing industry. Using
Porter's competitive model from Chapter 5 of the text, predict the challenges
that the company will face as it competes in this industry and suggest the
solutions to mitigate the challenges.
· Select a company with which you are familiar. Generate a quick summary of a Political, Economic, Social, and Technological (PEST) analysis, and predict this company’s market growth or decline. Support your prediction.
Field of study:
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