● Select and provide a general overview of three (3) healthcare organizations that
interest you*(I want you to choose these 3 healthcare of Austin texas: St. david healthcare, seton hospital, and Austin regional clinic)
● Discuss the 5 P’s of healthcare marketing to each healthcare organization (this can
be general or specific).
● Elaborate how the 5 P’s of healthcare marketing may impact the marketing potential
of a healthcare organization.
● Using an assessment or evaluation strategy, discuss the marketing potential of each
and predict which one has the most promising marketing potential.
• Be sure to support your assertions with evidence-based research, scholarly articles,
and well-supported strategies that support your predictions.
· 3-4 page paper excluding front and back matter (APA standards apply).
· Internal organizational memorandum.
· Infographic
· Power Point presentation for a Board of Directors (10-12 slides; speaker notes
as needed to support assertions).
· 7-10 minute public service announcement (using a free online voice recorder
such as vocaroo.com)
· Video newscast (using a free online video recorder such as
YouTube.com)(e.g. entertainment talk show, television commentary,
interview-style, news reporting, etc.).
• The use of first person is permitted for this assignment (excluding option 1). APA
formatting (e.g. title page, conclusion, reference page, etc.) should not be used.
• Although the use of APA formatting is not required for this assignment, proper
grammar, spelling, and punctuation are expected.
*Hint: Try locating healthcare systems that you are familiar with, would like to network
with, have heard concerns about, or ones that are completely unfamiliar to you.
Reference: https://data.medicare.gov/
