•Analyze the changing
landscape of the health care system.
◦Differentiate the various places health care is delivered. \
•Analyze what impact cultural
demographics have on the health care market.
◦Analyze the targeted
audience of the clinic or office based on cultural demographics.
◦Analyze the effectiveness of the marketing approach for the clinic
or office to various cultures. ◦Analyze the marketing techniques
that could be used to improve the marketing within different
cultural demographics.
•Differentiate what effect different
generations have on the health care market.
•Analyze the targeted audience of the clinic or office based on generational demographics. ◦Differentiate the effectiveness of the marketing approach for the clinic or office to various generations. ◦Differentiate the marketing techniques that could be used to improve the marketing within different generations. •Analyze the impact of media and social networking on consumer choices.