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Competitive Advantages |
Competitive Disadvantages |
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Element |
Identify the Activity |
Record Findings |
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Review role statements and organizational framework. |
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Analyze external characteristics and utilization trends. |
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Identify the major external stakeholders and their role. |
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Conduct primary market research. |
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Review government regulations that may affect the goal. |
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Analyze other critical external resources and trends. |
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Analyze financial performance and position in market. |
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External assessment of the end product. |
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Reinforce future orientation. |
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Using the exhibits in Chapter 3 of the textbook and the data collected above, complete the following chart:
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Task |
Outcome |
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Define scope, both the time frame and scope of analysis. |
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Identify major external stakeholders and role. |
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Identify basic external trends. |
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Identify key uncertainties and barriers. |
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Identify additional research needs. |
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Develop quantitative methods as necessary. |
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Develop qualitative methods as necessary. |
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