In this SLP, you will be developing the Extended Enterprise Supply Chain (EESC). Stay with the product, company and industry you chose in SLP1. You will extend the supply chain all the way back (upstream) to the RAW materials needed to produce this product and to package it. Then you will extend the supply chain forward (downstream) all the way to the RETAIL industry that sells to the consumer.
Backward explosion of the EESC (upstream). Identify the materials needed to produce this product and the materials needed to package this product. Identify how these materials are produced, and what is needed to produce them. Then go back another step, identifying the materials needed. Do this backward stepping until you come to basic RAW materials. These will most likely be generated by Agriculture, Forestry, Fishing, Hunting, Mining, Quarrying and Oil/Gas Extraction.
Forward explosion of the EESC (downstream). Start with the customers of your target company and the industry. Identify their customers. Are these Wholesale or Distribution? Then repeat this by identifying the next level of customers. Do this forward stepping until you come to the RETAIL level – the companies that sell to the consumer. Identify the types of Retail businesses – what kind of businesses are there? Be specific. Identify as many kinds of retail as possible. Include online/websites, if the product is sold this way.
Generate a diagram that shows the whole EESC from RAW to RETAIL.
Identify and discuss the various industries throughout this EESC. What are the major locations for each of these industries? Where in the US are they located? Where in the world are they located? Is anyone of the upstream industries a bottleneck? Are there any specific issues within this EESC, such as legalities, shortages, changing technologies, etc.?
Use the product, company, and industry you chose last time. Generate the EESC for this product, from RAW to RETAIL. Create a diagram showing the EESC and the branches of the various RAW supplies and industries that converge on the production industry of the product that flows through wholesale/distribution to RETAIL. Write a paper that identifies and discusses the various industries from RAW to RETAIL. Include information about primary locations of the various industries in the US and abroad. Include discussion about various issues that occur in the EESC including the bottleneck industry.
The paper should include:
- Background: Briefly review and discuss the product, company, and industry
- Diagram: Include a diagram of the EESC
- EESC Overview: Identify each industry in the EESC
- EESC Discussion: Discuss each industry in the EESC and major locations of each. Identify and discuss the bottleneck industry. Identify and discuss any issues in the EESC.
- Clarity and Organization: The paper should be well organized and clearly discuss the various topics and issues in depth and breadth.
- Use of references and citations: at least four (4) proper references should be used correctly, cited in the text, and listed in the references using an appropriate style. APA Style is required.
- Length: The paper should be three to four pages – the body of the paper excluding title page and references page.
The Extended Enterprise Supply Chain
While the case in this module focuses on the micro-level fundamental of logistics, forecasting, this SLP will focus on the fundamental at the macro-level, the Extended Enterprise Supply Chain. All products and services are part of some supply chain. In fact there really is one big network in the world that is the complete global supply chain. But let’s keep our focus somewhat narrow as we introduce this concept. You will develop the EESC for the target product, company, and industry you chose in SLP1.
Download and review this PowerPoint on the Extended Enterprise Supply Chain using Beer as an example. (Extended Enterprise Supply Chain)
Readings
How are businesses and industries classified and coded? The North American Industry Classification System (NAICS) has been in use since 2002. This link takes you to the page on the website for the 2007 version.
North American Industry Classification System (2007). US Census Bureau. Retrieved from http://www.census.gov/cgi-bin/sssd/naics/naicsrch?chart=2007