Instructions for this assignment: Perform all of the elements listed
below. This assignment has you complete two parts of a strategic
business plan. To see how those parts fit into a full business plan,
click here for a strategic business plan outline. Part I – Analysis of
the External Environment As part of the Strategic Business Plan, you
have been asked to: •Identify and analyze the major driving forces for
change in the external environment of the motorcycle industry. •Analyze
the dynamics of competition using Porter's Five Forces Model of
Competition. Correctly assess the dynamics of competition. •Provide at
least three statistics about the size of the motorcycle industry such as
revenue, growth rate, number of units sold by manufacturer/country,
etc. •Summarize the strategic issues firms in this industry face and
identify their biggest threats. This section should be titled "The
Analysis of H-D's External Environment." Part II – Internal Environment
Analysis Financial Gather the financial information necessary to do a
complete ratio analysis and the Balance Score Card (BSC) key metrics
information. If you were going to create a BSC, what would be the key
metrics you would measure in each of the four BSC areas: •Financial
•Customer •Internal Business Process •Learning and Growth Perform a
ratio analysis using H-D's five-year financial performance. Interpret
the meaning of the ratios and financial performance. This section
should be titled "The Analysis of H-D's Current Strategy: Two Views." Be
sure to include the ratio analysis. You may also include other graphics
to support your narrative. Competitors Based on your analysis, you
must decide which two competitors present the biggest competitive threat
to H-D. Perform a financial ratio analysis for the competitors after
looking at trends in financial performance over five years, and compare
the trends to industry averages. Be sure you have a clear ranking of
the industries' competitors. This section should be titled "Competitor
Analysis." Be sure to include the financial ratio analysis. You may also
include other graphics to support your narrative. This assignment
should be 4 to 8 pages in length. Submit your Word document to the
Submissions Area by the due date assigned. Assignment 3 Grading
Criteria Maximum Points External environment analysis: driving
forces, dynamics of competition, and at least three statistics about the
size of the industry. 15 Summarized strategic issues faced by the
industry and identifed their biggest threats. 20 Performed a
financial ratio analysis using H-D's five-year financial performance and
interpreted the ratios—see the text for which ratios to perform.
Concluded how well the firm's strategy is working. 20 Created a
hypothetical BSC for H-D after selecting which measures you believe are
important in the four areas: serving customers, improving processes,
learning, and growth and financial performance. 15 Performed a ratio
analysis of the financial performance of two competitors and compared
them to H-D. Developed a Word document entitled "The Analysis of H-Ds
Current Strategy: Two Views," which includes analysis of your findings.
15 Developed the documents that include analysis of your findings.
Justified ideas and responses by using appropriate examples and
references from texts, Web sites, and other references or personal
experience. Followed APA rules for attributing sources. 15 Total:
100
Field of study:
