· CANRIGHT, "White Paper Basics"
· Amazon Web Services, "Introduction to AWS Economics: Reducing Costs and Complexity"
- Then, please watch the following video. The video takes you through some highlights of the CANRIGHT document. Link: (https://youtu.be/KYFuWYB_ID4) by Andrew Cavanaugh
· After watching this video, please peruse the white paper, “The need for specialty curricula based on core competencies.”
· This white paper is structured quite differently from the structures that you have seen in the Purdue OWL lecture and in other materials. It does not have an executive summary or a table of contents. It is set up more like a journal article.
· Please answer the following questions:
· 1. The CANRIGHT document discusses various types of white papers on pages 10-11. As you examine the AWS white paper, what type of white paper would you argue is the AWS white paper?
· 2. What is the problem that the AWS white paper is identifying? Please write one sentence in giving this answer.
· 3. What is the proposed solution? Please write one sentence in giving this answer.
· 4. Examine the graphics in this white paper. Do they enhance the message being delivered? Why or why not? You might choose two or three graphics in this white paper and analyze them in defending your answer.
· 5. In his lecture on white papers, Mak Pandit noted that white papers can "market" services but that the marketing should be "subtle." Is the AWS white paper subtle in its approach when it discusses AWS services? Write a few sentences in answering this question.
·
(Exercise-2) --lecture from Mak Pandit
Please watch the following video, “What is a White Paper,” from Mak Pandit. Link: (https://youtu.be/MCNNu3nwfSw) by:MakTechnowritesThe video is 16:35 long.
Then answer the following questions:
1. Are white papers also marketing brochures?
Why or why not? Write a few sentences, drawing from the lecture, in
responding to this question.
2. Do some research on the history of white papers and how the term “white paper” came into our lexicon. Write one paragraph of a few sentences describing what you find. You don’t have to cite sources in this paragraph in APA format. Simply list the websites you accessed in finding the information.
