Part 1:Review Ansoff's strategic opportunity matrix. There are four
very important strategies explained. These are (1) Market Penetration,
(2) Product Development, (3) Market Development and (4)
Diversification. In the text, the example of Starbucks is used. Find
another company to use and develop your own example of this matrix. (This
will help you to identify strategic alternatives and is part of the
final paper concepts that will need to be demonstrated in this class.)Part
2:Perform a Situation Analysis (SWOT Analysis) on a large, well-known
company of your choice, but not Wendy's or Burger King as those will be
done in the homework. Refer to the additional .pdf provided in this
module SWOT Analysis Overview.pdf and
refer to your text on Conducting a Situation Analysis (2-5). This is a
very important tool to be able to use. Though this is the first SWOT
of the class and will not be as comprehensive as later ones done in the
class and in homework, conduct the SWOT identifying internally
at least 5 strengths and 5 weaknesses (ranked in order, with bullet
points) and externally at least 5 opportunities and 5 threats (ranked in
order, with bullet points). If listing competition as a threat, must
include sub-listings of direct and indirect competition. If listing
items like the economy as a threat, need to explain in a short bulleted
answer. If your bulleted point is very general, follow it with a
justification. (This will help you to describe components of a
SWOT, identify sources of competitive advantage, identify target market
strategies, and is part of the final paper concepts that will need to be
demonstrated in this class.)Overall, somewhere in this discussion
should have at least one, if not more, sources for your supportive
information. Properly cite the source in the body of your text and then
include a reference section at the end. Note; DO NOT just cut and paste a
SWOT analysis you find on the internet. You can use the internet to
research your company, but not to just someone else's SWOT into the
assignment. Your work needs to original and supported with references
and facts.
Field of study:
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