Marketing plays an essential role in managing and growing a
firm. To gain an in-depth perspective on marketing as it relates to
entrepreneurship, complete the following instructions: Write a
1,050- to 1,250-word paper addressing marketing and branding a
heath care related product or service. Select an existing health
care related product or service and include the following in your
paper: Target Market What is a target market? What is the target
market of the product or service selected? What is the importance
of selecting a target market? What issues and questions must be
considered when selecting and managing a target market? Branding
What is a brand? Why is branding important? After selecting a
current, common health care brand, address the following: What
images or thoughts do you relate to that brand? Does the branding
appeal to the market? Do those images influence consumers'
decisions to buy or use that brand? Is the product successful? What
is the profitability of the product and what is the effect on the
bottom line? If this were your product or service, what might you
do differently? Cite 3 peer-reviewed, scholarly, or similar
references to support your paper. Format your assignment according
to APA guidelines. Must past plagiarism checker!
Field of study:
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