BUS 499 Assignment 5: Capstone

Select a publicly traded corporation for which you would like to work or are currently working. (Let me know the company selected)

Research the corporation on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

Create a twelve (12) slide presentation in which you:

1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.
2. Analyze the five (5) forces of competition to determine how they impact the company.
3. Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats.
4. Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats.
5. Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability.
6. Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.
7. Select two (2) corporate governance mechanisms used by this corporation and evaluate how effective they are at controlling managerial actions.
8. Evaluate the effectiveness of leadership within this corporation and make at least one (1) recommendation for improvement.
9. Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
10. Use Speaker Notes/PowerPoint Notes to elaborate on your slides. Also refer to the “How to create a PowerPoint” video.
11. Use at least five (5) quality references. Note: Wikipedia and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• ONLY create 12 PowerPoint slides. Please reference the PowerPoint Outline with regards to setting up your slides in week 10. References must follow APA format. Check in the Student Center for tools to help with referencing.
• Use Speaker Notes/PowerPoint Notes to elaborate on your slides. Also refer to the “How to create a PowerPoint” video.