Unit 1 Discussion
In our first two units together, you will become the marketing expert of a select healthcare system. By the end of Unit 2, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system.
To begin, select one of the following healthcare systems that you would like to explore for your Unit 2 Assignment:
- Acute care
- Ambulatory care
- Assisted living
- Continuing care retirement community
- Critical access hospital
- Dialysis care
- Home health care
- Hospice care
- Long-term care
- Memory care
- Palliative care
- Pediatric care
- Primary care
- Short-term care (e.g., post-surgery therapy)
- Surgical care
- Veterans Administration
- Other (requires approval from instructor)
Briefly discuss the following:
- What interests you about the healthcare system you selected?
- What legal implications may affect the marketing initiatives of this healthcare system?
- Discuss a real-life healthcare system that matches the system you selected (e.g., name, services, demographics, location, size, ownership, etc.)
- What marketing principles and/or theories have they applied? Are these yielding successful results?
FIVE DIFFERENT ANSWERS POSTED AS A BONUS CHOOSE ONE
Field of study:
No answers yet